![A digital mockup displaying the jacklope june website on a laptop.](./styles/assets/jackalopejune-mockup.png)
jackalope june
Logo | Brand Identity
Jackalope June is a small business focused on creating traditional Newfoundland children’s products that are safe, sustainable and made with care. Previously know as Kara Lynn Designs, the owner, Kara, was looking for a new logo and brand identity to go with her new name.
Symbolizing the growth of the brand, we expanded upon the original logo, a bunny, by adding antlers and transforming it into a jackalope. We opted for a soft color palette, a subdued take on the primary colors, and paired it with a playful font to create a personal and child-like feeling.
![The jacklope june logo overlaid on top of a photo of a dress.](./styles/assets/jackalopejune-logo-mockup.png)
![The jackalope june sublogos.](./styles/assets/jackalopejune-icons-mockup.png)
![The jackalope june color palette.](./styles/assets/jackalopejune-colors-mockup.png)
![A digital mockup of the jackalope june fabric swatches designed by Aprille.](./styles/assets/jackalopejune-patterns-mockup.png)
![A collection of the jackalope june icons.](./styles/assets/jackalopejune-sublogos-mockup.png)